When a customer enters your website, an impression has to be made on them within a few seconds. There are only a few seconds before they are led to your main site, and if you are not making them count, you can bet it will affect your conversion rates and your site’s overall performance. That is why you should avoid the web design mistakes mentioned below.
While “Content is King” in SEO, it can also be counterproductive if you use it in an injudicious way. Stuffing web pages with inessential filler and thousands of words look dated, so it is also bad for business.
Your motivation to add content online should be to not just to boost SEO but also to bring real value to both customers and prospects. People usually have a short attention span, so your content has to be to the point and precise. Once they are hooked, there is always the option to make them navigate to a longer article or buying guide posted on your site.
Website navigation is one of the vital elements of usability. Your visitors should not have to browse through different pages with junk content to search for something that they want. When navigating a site is too difficult, then they will go elsewhere. Make your key resources, labels, and buttons apparent. Designing an easy-to-navigate website will pay off in the future, so it best that you invest a great deal of time and money towards this.
When a person visits your site, there should not be any unnecessary steps, like “Click to go into the main site”, for them to do to navigate through. Focus upon the ease of use as well as speed. Some websites that take a lot of time to load are too beautifully designed for their own good. Make sure that your site is optimized enough to load as quickly as possible.
Your site should be designed for no one but the end user. When you are building a site, you need to make each decision with your target audiences in mind. Find out what they like as well as how they like it. Focus upon making the whole experience better, since if visitors like your site, they are more likely to purchase something than not.
All great sites are optimized in order to serve customers better, so it is best to keep your content easy and concise, and accentuate your site with some elements that grab people’s attention.