Search engine optimization is not the same as advertising. However, it still involves money. The most common way to handle SEO is to hire a consultancy or an agent. If you are short on money, you can apply certain simple hacks and get ahead in SEO rankings. Below is a discussion on easy ways to improve your rankings without much expense.
Keyword research should be on top of your list of SEO hacks. Usually, people misunderstand the customer needs and get carried away by the assumptions in the industry. However, the actual needs of the customers can only be understood by doing proper research. The top keyword tools provide a decent view of the demand in the industry. This will help you decide the importance of each keyword. Google Keyword Planner is a great way to do good keyword research. Note that you will need to have an active Google ads campaign to derive the best data.
Learn about your Competition
Run a search for the best of your products and services and find the other websites that appear in the search results. These may be dissimilar to yours but you can learn a lot from these sites. Find what their strengths are and the content that they have and you do not. Check if they have a different structure or use better keywords here. Further, see if there are some interesting features that can keep the customers attracted to their websites. You can also learn from their customer reviews.
Plan your Site
After getting a fair idea regarding your customer needs, the important keywords, and the most sought-after products and services, you can start planning your site. It is recommended to keep a spreadsheet of low, mid, and top tier web pages and the keywords used by them. You should optimize your page according to this. You can use long tail keywords which drive fewer searches and are specific on blog posts and FAQ sections.
Optimize your Site
The final step is to create the actual pages. This is the difficult part, but the one that matters the most. Make sure you build a mobile-friendly site to make it easy for users with smartphones and tablets. Besides, make the navigation easy and smooth to ensure that the customers have a good experience on your website.
Above are some of the best ways to attain better SEO rankings using simple steps. Make sure you use all the resources at your disposal for this purpose.